Co-Founder Andy Ridley offers #ImagineCup Competitors Tips

Posted on January 29th, by ThomasRuschke in Microsoft Imagine Cup 2012 Sydney. No Comments

Who is Andy Ridley?


Andy Ridley is the Executive Director and Co-Founder of Earth Hour, the global climate change campaign he initiated in one city – Sydney, Australia in 2007, which by 2010 had swept the world, reaching more than 4,600 cities, towns and municipalities, in 128 countries, with hundreds of millions of people taking part. In 2006, Andy was inspired by the idea of executing a campaign to provide everyday people and businesses with a platform to voice their concern on climate change and the environment. He initiated a think tank between Leo Burnett and Fairfax Media, forming a partnership to deliver his ‘lights out’ campaign, which would later become known as Earth Hour.

More information about Mr. Ridley can be found on his site,

How do you to capture hearts and minds when presenting your Imagine Cup idea? According to Andy Ridley Co-founder of Earth Hour, the secret is PASSION. Andy talks about how to emotionally connect people with your idea, and shares his winning tips for an awesome pitch.

What is the Microsoft Imagine Cup?


The Microsoft Imagine Cup is the world’s premier student technology competition. All eligible students are invited to use their imagination and passion to create a technology solution that addresses the Imagine Cup 2012 theme: Imagine a world where technology helps solve the toughest problems.

In ten years, the Imagine Cup has grown to be a truly global competition focused on finding solutions to real-world problems. Since 2003, over 1.4 million students have participated in the Imagine Cup with 358,000 students representing 183 countries and regions registering for the Imagine Cup 2011 competition.

The Imagine Cup 2012 competition is your chance to:

  • Solve tough problems facing the world today, and maybe even turn your ideas into a business.
  • Learn new technological skills.
  • Test yourself against the brightest students around the world.
  • Make new friends.
  • Win cash, grants , and prizes – plus, a chance for a free trip to Sydney, Australia, next July to compete at the Imagine Cup 2012 Worldwide Finals!

The world is waiting for you. Register today, sign up for the Imagine Cup 2012 competition category that interests you and get started!


The Microsoft Student Partner Social Media Team (MSPSMT) is an ongoing international social media collaborative which covers the news leading up to and during the annual Microsoft Imagine Cup competitions.

Follow, Like and Subscribe to our online properties to keep up with the stories!

Microsoft Imagine Cup Official Channels

MSP Social Media Team Network
Subscribe to our Feed: