Rob Manson shares Advice on #UserExperience for Microsoft #ImagineCup Competitors

Who is Rob Manson?

Rob Manson is Managing Director of MOB – An Innovation Lab in Sydney, Australia.

Rob has been working with cutting-edge technologies since the early 90s and is focused upon creating tangible experiences that change the way you see technology, business and the world around you. MOB create innovative iPhone, Mobile and Internet based Applications and have created Augmented Reality (AR) applications and ARt installations for public display and consumer markets.

MOB’s customers include the Sculpture by the Sea, Sydney Opera House, The Royal Eastershow, IAG, Warner Music and St George to name a few.

Recently MOB have created a Mobile Augmented Reality experience using historic images of Sydney that the Powerhouse Museum released to the Flickr Commons and MOB regularly contribute to the Open Government/Open Data movement in Australia.

In the following video Rob shares his advice on technical architecture, including the importance of openness and separate parts that can easily connect. Rob also shares his perspective on what’s hot in user experience right now, adapting to different devices, and accessing data to change the world. Take a look:

What is the Microsoft Imagine Cup?

The Microsoft Imagine Cup is the world’s premier student technology competition. All eligible students are invited to use their imagination and passion to create a technology solution that addresses the Imagine Cup 2012 theme: Imagine a world where technology helps solve the toughest problems.

In ten years, the Imagine Cup has grown to be a truly global competition focused on finding solutions to real-world problems. Since 2003, over 1.4 million students have participated in the Imagine Cup with 358,000 students representing 183 countries and regions registering for the Imagine Cup 2011 competition.

The Imagine Cup 2012 competition is your chance to:

  • Solve tough problems facing the world today, and maybe even turn your ideas into a business.
  • Learn new technological skills.
  • Test yourself against the brightest students around the world.
  • Make new friends.
  • Win cash, grants , and prizes – plus, a chance for a free trip to Sydney, Australia, next July to compete at the Imagine Cup 2012 Worldwide Finals!

The world is waiting for you. Register today, sign up for the Imagine Cup 2012 competition category that interests you and get started!


The Microsoft Student Partner Social Media Team (MSPSMT) is an ongoing international social media collaborative which covers the news leading up to and during the annual Microsoft Imagine Cup competitions.

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